Establishing a solid online presence is undoubtedly invaluable nowadays when the internet is the first place where people look for information. This is especially true for real estate agents as web visitors’ chance of conversion from online leads to actual clients is high. Creating an interactive, user friendly, and professional looking website is a must.
Link building via blog commenting is a potent follow-up to take. Search engines see blog comments as content and contribute to the search engine optimization of your website by seriously improving your ranking within the major search engines.
A real estate virtual assistant makes link building via blog commenting easier by applying these 4 practices:
Choose Relevant Sites
To avoid being seen as a link pirate, stick with blogs that are relevant to your business and industry.
For real estate services, the blogs to search for should have something to do with the housing market, property investments, renovation tips, etc. Of course, you can also dwell in topics like social media and technology but you have to find ways to establish a connection with the topic to your field of expertise.
Check Sites Page Rank
Websites with decent page Page Rank (PR) are naturally considered to be of high authority and credibility. Blogs with killer content, and healthy links only achieve high PR from Google. So naturally those type of blogs will get good amount of traffic as well.
Leaving comments on sites with high page ranks gives you a greater chance to be noticed by people from your niche and adds to the chance that they will click your profile which will lead them to your website.
Forum commenting is similar to blog commenting, but gives you the option to post more often on various threads and topics. There are many online forums where you are allowed to create forum signature backlinks that will appear in a small box under every post that you make.
The signature usually allows you to have one anchor link to any page or website that you want. So every time you post a comment or even a topic in a forum, you create a backlink to your website.
The more backlinks to your website, the more people will be able to find and visit it. Search engines crawl the internet to index old and new websites by going from link to link. If you have a link pointing to your website from another site that has already been indexed by an engine, then your site will be indexed too.
Place Emphasis on Comment’s Value
Your comment should be optimized for both keywords and conversational searches. If you have your own valuable blog/article that you can relate the topic of discussion, this would be acceptable to incorporate – but refrain from throwing in a blatant keyword for your link text without establishing any connection with the blog’s topic.
Having said that, your blog comments must be of value. No matter how enticing the title you have in your signature or anchor text, people will not be interested to click over your site if you only compose one liner comments that really do not help readers. Your comment should therefore answer the questions of the blog followers, or provides unique and fresh insights.
Real estate blog commenting may take some time, effort, and analysis to make. Nonetheless, its importance and potential as an effective link building strategy cannot be ignored. Make the whole process easier by assigning such responsibility to a well-trained real estate virtual assistant.
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