Are you at your wit’s end thinking of post ideas for your real estate blog? If, as a real estate assistant, part of your job is to write blog posts that are in any way related to real estate, do you have a hard time thinking of topics?
You may not be the only one with that problem. Many see real estate blogging as a tough niche to tackle, especially when you’re a real estate assistant who has only a handful of knowledge about real estate. Even experts of the field would probably have a hard time, especially if they are also not too creative and technical.
You need not see these scenarios as a problem. Rather, try to see them as a challenge you need to champion. This way you will get amped up whenever you need to come up with a new post. You need to tell yourself that you can overcome this hurdle as long as you give it a try.
Here are three easy ways to take on how to work around the difficulty of writing a real estate blog.
1. Who are you? Take a closer look at yourself. What is your nature or individual characteristic that stands out? Use that as an anchor in how your work should sound like. Then it would be easier for you to articulate thoughts into a blog. Consider these two examples that follow:
Creative. If you are a creative person, use that to your advantage. Think of topics where creativity and real estate can mesh into one. You will be surprised to know that there will be plenty. Doubtful?
Take this snippet of an idea and mull it around your head: Home makeover. The very nature of home makeover involves a lot of creativity in terms of design ideas and project schemes. A home makeover is also related to real estate since how a home looks or is arranged is important in drawing people towards it. And drawing people to a property is what real estate is all about.
What we want to establish here is that you can find ideas for your blog by your own nature. This way it will not be such a chore to do your blogs, or maybe when you can’t help but feel it is so, you can have an inspiration to help you get on track.
Technical. Now, if you are not so creative but a technical person, you can opt to write about topics that showcase what you know. If you know much about real estate then this route will be easier for you.
Try making how-to blogs on anything real-estate-related. Find interesting topics, like How to Organize an Open-house Viewing. You can also give tips on real estate matters. All you need to do is think of topics that will be of concern or interest for other real estate agents, fellow real estate assistants, property owners, and prospective buyers.
This is to show that not only are you a thought leader in the field but you also have a good understanding of the ideas you are sharing. This endeavor also serves to strengthen your SEO strategy.
2. Read and Learn. There is no better way to gain more knowledge or understanding on a certain subject than reading about it. Think about it. You wouldn’t know what you know about anything today if as a child you were not taught to read. It is through constant reading that we become wise and knowledgeable in time.
You could also apply this to real estate. Sure, as a real estate assistant, you don’t necessarily start out being an expert in the field. This is because a large percentage of your task would deal more on the administrative duties. Of course, you must start out with an idea of what the field is all about. You won’t get hired if you were absolutely clueless.
But, as time passes, you must make the initiative to broaden your view on the matter and do your best to learn as much as you can. One example would be to familiarize yourself with the usual jargons that you often encounter. This will not only make your work easier. You will also earn the admiration of your boss because of your willingness to further your understanding of the field he is in.
And more importantly, making reading a habit helps you with writing in general. As you read you also get to see how multiple thoughts on a particular topic are put together in such a way that they exhibit fluidity to get the point across to the reader successfully. Through this you will learn how to compose your own ideas together that they voice out what you know and understand. After this, you too will be able to share what you know to others with grace and fluidity.
3. Converse with others. Talk to your boss. They are the first to help you understand what you need to know about your job. Ask questions that are wisely constructed to glean helpful knowledge from the answers. They will appreciate this gesture because it shows that you care about your job that you want to make the effort to get to know the industry better. They will also respect you for never passing up an opportunity to educate yourself.
You can also join forums that discuss real estate. As long as you show that you genuinely want to learn, many of them will help you out, because there is a good probability that they have been in your shoes once.
Sharing knowledge is a selfless act that can bring contentment. Don’t forget to pay it forward in the future. As much as you found welcoming arms that took you under their wings and teach you what they know, you should also never think twice to do the same if someday someone asks the same of you.
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