Being a real estate agent, you must be swamped with appointments with your prospective clients. Showing homes or organizing open houses, even just generally meeting up to get to know interested parties for the first time can fill up your weekly schedule. To add to these very important tasks, you also need to keep a thriving online visibility to keep up with your peers – as if showing properties to buyers is not stressful enough.
This is exactly the reason why many real estate agents have adopted the solution of hiring a real estate virtual assistant. If you have no idea what a real estate virtual assistant is and he could do for you, you research it in the web or ask your peers. Mostly, you will be told that they can be tasked to make or confirm appointments for you, organize or compose your paperwork for you, take calls and contact people for you, or you could even get them to make your presentations for you.
Of course, these are very essential tasks which are a part of your daily regimen so your real estate virtual assistants should be someone capable of accomplishing them. However, there are five things that might come before this set of tasks which you should relegate to your real estate virtual assistant. Not only because these following tasks would take up so much of your time if you do them yourself, but also because they are important in this age of online competition in real estate marketing.
1. Blog writing or posting
Blogging is your go-to if you want to share what you know in a way that you won’t raise eyebrows. This is an avenue to show that you know your business well and everything else that is tied with it. Through this, your clients will see that trusting you was a good investment on their part.
You can ask your virtual assistants to edit and post your blogs for you. Or, if you are feeling brave and you know that they have good writing skills, you can even let them make the blogs for you. Most of the time, VAs have an arsenal of multiple skills that you can tap for the betterment of your real estate business.
2. Social Media Management
Why social media? For one, social media accounts for your real estate business are like free advertisements. Plus, it’s a no hassle way for your clients to reach you. This is why you need to keep them updated and monitored regularly. Your VAs will be very helpful with this task. They can organize and schedule weekly postings for all your accounts. Savvy VAs would even use social media publishing tools to their advantage. They can even go as far as answer queries from your followers or complaints from your client. This way, any grievances can be addressed in a timely fashion.
3. Website management
Of course you have a website, what real estate agent can afford not to have one these days? This is where you can showcase to your heart’s content all the properties you have under your belt.
But, as much as a website can be beneficial to a real estate agent’s career, it can be a bit of a hassle to manage. No problem! Hand over the management to your VA. He can make sure that all the details therein are current and accurate. Your VA will also make sure that properties which have been sold are taken down from the website, while newly acquired ones are published there.
4. Handle listings of your properties in listing sites
If you want your properties to have more exposure, you need to publish them in listing sites where they can be viewed by as many potential clients as possible. Here, people who are interested in properties like the ones you have will get the chance to see details pertaining to your listing which will help them decide whether they want to acquire it or not.
Your VAs can do this task for you, because they have the time to learn this task and to make the accounts for these listing sites. In connection, they can monitor the accounts for inquiries and feedback. They can post or take down your properties depending on the availability. You can trust that they will make sure that you won’t be bothered unnecessarily when it comes to these listings.
5. Join real estate related forums/comment on blogs
Another task to assign to your VAs is to get them to join forums relating to real estate and comment on blogs of real estate professionals. They should do these using your accounts, so that this project will enhance your online visibility as well as your reputation as an expert.
This is a chance for you to have an exchange of thoughts with your peers. Getting your two cents into the pool of ideas through your VAs will help you to learn new concepts and trends that might improve your marketing strategies.
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